Doc needs a lawyer
"Dr. Phil" McGraw admits in damning E-mails he had "no expertise" in making the line of diet products he endorsed and is being sued for.
When those weight loss products he came out with first came out, I knew this would end badly. This should've set off alarm bells everywhere:
The recommended dosage of Shape Up! supplements was 22 pills a day and cost $120 a month.
And it looks like the doc left a very telling e-trail:
"... I HAVE BEEN SAYING FOR WEEKS AND WEEKS THAT RICHARDS WAS NOT GOING TO WAIT UNTIL THE LAST MINUTE AND THEN PRESSURE ME FOR CONTENT AND REACTION...."... THEY NEED TO REDO THE ONE THAT SAYS I CREATED THESE PRODUCTS B/C I HAVE NO EXPERTISE....," he wrote.
In another E-mail that night, he wrote: "...we need to kill or redo all of those.... All of the press releases, or whatever they are, are way too Phil-centric."
In another E-mail that night, he wrote: "...we need to kill or redo all of those.... All of the press releases, or whatever they are, are way too Phil-centric."
Nearly two weeks later, Dr. Phil was still displeased with the promo copy.
"With regards to the brochure, we want the STRONGEST of disclaimers and instructions about consulting physicians. ASSUME a litigation in our future, and put on the warning label what we would want if we were having to defend ourselves," he wrote on July 19.
Things got worse on Sept. 25, when Dr. Phil saw the preliminary TV ads.
"SURELY THEY HAVE ALTERNATIVES? ... THE TV STUFF WILL BE A TRAIN WRECK IF IT RUNS. TV IS WHAT I DO ... AND TRUST ME THOSE ARE BAD, BAD, BAD," Dr. Phil fumed in another all-caps diatribe.
[source]
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So - is Doc. Phil an apple or pear or what kind of FRUIT for putting his 'name' on those products??