No. 1 Body Shape for Women
Rectangle.
WTF?
46 percent of women are shaped like a rectangle where their bust and hips are the same size and waist is less than nine inches smaller.
Uh huh.
Then we have the Spoon or pear.
20 percen have hip measurements at least two inches larger than the bust.
Then the inverted triangles of the world make up 14 percent. This group has bust sizes that are three or more inches larger than the hips.
And finally the hourglass, which is 8 percent of the group. Their bust and hip measurements are nearly equal with a narrow waist.
Not feeling like you've been represented? There's also the triangle, the bottom hourglass and the top hourglass.
Will wonders never cease.
According to Dr. Cindy Istook, the study's lead researcher and an associate professor of textile and apparel technology and management,
"What we're trying to do now is get manufacturers and retailers to understand the idea that people really are different shapes," Istook says. "If we can serve the top four groups, we would have almost 90 percent of the market covered. Right now, the industry is serving less than 90 percent because of the sizing system that's based on the hourglass."
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